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Custom CRM

A CRM that collects leads from every channel, generates quotations and runs WhatsApp follow-ups.

Discuss your workflow
  • Custom Lead Capture & Webhook API
  • Mall & Event Roadshow Form Module
  • Direct WhatsApp Messaging Integration
  • Custom Data Fields for Any Industry

Sound familiar?

When a standard CRM does not fit how you sell

  1. Lost Leads Across Channels

    Leads from landing pages, social media campaigns and website forms can become scattered across different tools, increasing the risk of missed follow-ups.

  2. Generic CRM Forms and Data Fields

    Standard CRM fields may not capture industry-specific requirements such as booth dimensions, travel dates or technical equipment specifications.

  3. Slow Quotation Response Time

    Delays in calculating custom prices and preparing quotations can cause prospective customers to choose faster competitors.

  4. Delayed Follow-Up on Roadshow Leads

    Paper forms collected at roadshows and exhibitions require manual data entry, which can delay follow-ups and increase the risk of losing leads.

  5. Unstructured WhatsApp Conversations

    When sales representatives communicate through personal WhatsApp accounts, managers have limited visibility into conversation history and follow-up status.

  6. Limited Visibility into Lead Quality

    Without consolidated reporting, management cannot easily identify which marketing channels generate qualified enquiries and successful conversions.

Clear skies ahead

CRM features for capturing leads and closing sales

  1. Custom Lead Capture & Webhook API

    Connect landing pages, online questionnaire forms, and third-party ad platforms via API webhooks to collect leads in real time.

  2. Mall & Event Roadshow Form Module

    Use tablet-friendly digital forms and QR codes to collect visitor contact details during roadshows and exhibitions.

  3. Direct WhatsApp Messaging Integration

    Send welcome messages, scheduled follow-up reminders and quotation links through WhatsApp Business.

  4. Custom Data Fields for Any Industry

    Configure tailored form fields and data categories to record specific customer needs according to your unique business model.

  5. Event Contractor Booth Tracker Use Case

    Record booth numbers, floor areas, height restrictions, electrical requirements and setup dates for exhibition clients.

  6. Travel Agency Package Record Use Case

    Record travel dates, group sizes, destinations, flight preferences and customer budgets.

  7. Renovation & Interior Design Use Case

    Track floor-plan uploads, renovation budgets, handover dates and preferred design concepts for prospective clients.

  8. B2B Machinery & Equipment Sales Use Case

    Capture equipment model numbers, technical specifications, warranty terms, and site installation requirements for corporate buyers.

  9. Automated PDF Quotation Generator

    Generate branded quotation PDFs using captured customer requirements, itemised pricing and payment terms.

  10. Sales Channel & Lead Quality Analytics

    Track pipeline stages, monitor sales-team performance and identify which marketing campaigns generate the highest conversion rates.

Try it yourself

Move a lead along

Tap a lead to move it to the next stage. Leads from every channel land in one list, so none are left waiting.

Your flight plan

Simple steps from lead capture to closing sales.

  1. 1

    Capture Leads from All Channels

    The system collects incoming enquiries from landing pages, event forms and webhook-enabled services.

  2. 2

    Record Industry-Specific Details

    Sales representatives record relevant requirements such as booth dimensions, travel group sizes, floor plans or equipment specifications.

  3. 3

    Generate a Quotation and Send It via WhatsApp

    The system generates a quotation PDF and allows staff to share it with the prospective customer through WhatsApp.

  4. 4

    Follow Up and Analyse Lead Quality

    Track follow-up status, schedule reminders and review conversion reports by marketing channel.

A closer look at the process

Leads entered for you, quotes in one click, follow-up on WhatsApp

  1. Automated Webhook Integration

    API webhooks transfer lead data from landing pages, Typeform and Facebook ads directly into the CRM, reducing manual data entry.

  2. 1-Click Quotation Generator

    Generate price quotations from approved customer requirements and send them through email or WhatsApp.

  3. Direct WhatsApp Engagement

    Send greeting messages, follow-up reminders and quotation files through WhatsApp Business.

Worth a detour

Explore key software capabilities

  • Webhook API Lead Collector

    API connector for online lead generation forms.

    Best for
    • API
    • Webhooks

  • Event Roadshow Tablet Form

    Mobile digital form for mall booths and exhibitions.

    Best for
    • Tablet Form
    • QR Form

  • WhatsApp Business Integration

    WhatsApp messaging module integrated with CRM profiles.

    Best for
    • WhatsApp
    • Follow-Up

  • Custom Industry Data Fields

    Flexible database schema for industry-specific data.

    Best for
    • Custom Fields
    • Data Schema

  • Event Contractor Booth Module

    Custom workflow module for exhibition booth builders.

    Best for
    • Booth Specs
    • Exhibitions

  • Travel Agency Package Module

    Lead intake module for travel agents and tour operators.

    Best for
    • Tour Dates
    • Pax Count

  • Renovation & Interior Design Sales Module

    Requirement intake tool for renovation contractors.

    Best for
    • Floor Plan
    • Budget

  • B2B Machinery Sales Module

    B2B sales tracker for machinery and commercial equipment.

    Best for
    • Machinery
    • Specs

  • Instant PDF Quote Generator

    Automated quotation builder inside CRM lead page.

    Best for
    • PDF Quote
    • Pricing
  • Lead Quality & Channel Report

    Lead Quality & Channel Report

    Reporting dashboard for lead conversion and channel ROI.

    Best for
    • Analytics
    • ROI

Where it is used

  • Sales teams collecting leads at roadshows

    Staff key in visitor details on a tablet form at the booth, and the lead reaches the CRM immediately.

  • Renovation and interior design firms

    Salespeople track each enquiry through to quotation and send a PDF quote in one click.

  • Travel agencies and machinery suppliers

    Custom fields hold the details that matter in that industry, and follow-ups go out on WhatsApp.

Connect the parts of the workflow that should work together.

  • Our custom CRM can integrate with WPForms, WordPress landing pages, webhook-enabled services and the WhatsApp Business API.
  • Leads from advertising campaigns, event kiosks and website forms can be consolidated within one central platform, reducing manual entry and missed follow-ups.
  • For LHDN e-Invoices on your bills and receipts, connect this system to our e-Invoice Integration.

Frequently Asked Questions

Yes. The CRM can be configured with industry-specific fields such as booth dimensions for event contractors, travel dates for agencies or floor-plan information for interior-design businesses.

Your sales team can send greeting messages, follow-up reminders and quotation links through WhatsApp Business while keeping relevant communication records associated with the customer’s CRM profile.

Yes. Tablet-friendly forms and QR-based registration forms allow sales teams to collect lead information at roadshows and exhibitions.

When a prospective customer submits a form, the webhook transfers their contact information into the CRM automatically, reducing manual re-entry.

Yes. Captured customer requirements can be converted into branded PDF quotations with itemised pricing and payment terms.

The CRM records lead sources and conversion rates, allowing managers to compare the quality and commercial value of enquiries generated by different campaigns.

Yes. New leads are collected from your website, roadshow forms and WhatsApp, assigned to a salesperson and followed up on WhatsApp, so lead follow-up does not depend on someone remembering.

Beginning our descent

Visit Us

Come to our showroom in Bandar Sri Damansara. Seeing and trying the system yourself is better than any brochure.

  • Showroom & Lab

    A-05-05, Ativo Plaza, No. 1, Jalan PJU 9/1, Damansara Avenue, Bandar Sri Damansara, 52200 KL

    +603 7890 2655

    hello@frontdesk.my

  • Technical Service Center

    A-06-07, Ativo Plaza, No. 1, Jalan PJU 9/1, Damansara Avenue, Bandar Sri Damansara, 52200 KL

    +603 7890 2655

Cleared to land

Tell us what you need.

No lengthy documentation needed. Just tell us your current workflow and operational bottlenecks. Our team will analyze your requirements and return with a practical implementation plan, system scope, and transparent pricing.

  • Free 1-on-1 consultation
  • Custom system architecture & workflow plan
  • Transparent scope, hardware specs, & cost estimate

Best for

    Business purpose

    Data capture and follow-up

    Implementation example

    Request a consultation