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Email Campaign

Turns inbox enquiries into CRM leads, drafts replies with AI and sends targeted EDM campaigns.

Discuss your workflow
  • Automated Email Lead Capture
  • AI-Assisted Email Response Agent
  • Automated Sales Representative Assignment
  • Targeted EDM Campaigns

Sound familiar?

When enquiries sit unanswered in the inbox

  1. Customer Enquiries Are Lost in the Inbox

    Customer enquiries may go unanswered or receive delayed responses, increasing the risk of losing potential business.

  2. Slow Manual Lead Entry into the CRM

    Staff must copy customer details from email messages into spreadsheets or CRM records manually.

  3. Delayed Responses to Routine Questions

    Routine questions about product pricing or company services may remain unanswered while staff prepare responses manually.

  4. Unclear Sales Assignment

    Without a clear assignment process, staff may not know who is responsible for each enquiry, leading to duplicated work or missed follow-ups.

  5. Disorganised Promotional Email Campaigns

    Sending promotional emails without appropriate campaign management and domain authentication may reduce deliverability and increase the likelihood of messages being filtered as spam.

  6. Disconnected Sales and Marketing Data

    The marketing team may send EDM campaigns without giving the sales team clear visibility into which recipients opened, clicked or responded to the emails.

Clear skies ahead

Email automation for sales and marketing

  1. Automated Email Lead Capture

    The system analyses incoming emails and saves available lead details, such as the customer’s name, phone number and enquiry, in the CRM database.

  2. AI-Assisted Email Response Agent

    The AI assistant analyses the content and intent of incoming emails and generates a contextual response or proposal draft.

  3. Automated Sales Representative Assignment

    Incoming email leads can be assigned to specific sales representatives or teams based on criteria such as product category or region.

  4. Targeted EDM Campaigns

    Create and send promotional email campaigns to selected customer segments for current offers and updates.

  5. Automated Drip Email Follow-Up

    Configure an automated sequence of follow-up emails when a new lead expresses interest or requests a quotation.

  6. Real-Time Analytics Dashboard

    Monitor email open rates, click-through rates and sales-assignment status through a centralised management dashboard.

Try it yourself

See the follow-up arrive

Type your name and press send. An enquiry in the inbox becomes a lead, a sales representative is assigned, and the follow-up goes out without anyone remembering to send it.

Your businessEmail

Hi there, thank you for your enquiry. A sales representative has been assigned and will reply shortly.

Your flight plan

Simple 4-Step Process for Automating Your Business Email Workflow

  1. 1

    Connect Your Email Platform and CRM

    We integrate your company inbox with the CRM database through supported APIs or secure server connections.

  2. 2

    Configure the AI Assistant and Routing Rules

    We configure the AI assistant using your product information and FAQs, then define assignment rules for your sales team.

  3. 3

    Design EDM Campaign Templates

    We create responsive promotional email templates for current offers, announcements and product launches.

  4. 4

    Launch the Automated Email Workflow

    The system begins processing incoming emails, recording leads, generating supported responses and sending configured EDM campaigns.

A closer look at the process

Leads captured, replies sent sooner, follow-up assigned

  1. Automated Lead Capture

    The system analyses email content and records available contact details in the CRM, reducing manual data entry.

  2. AI-Assisted Email Responses

    The AI assistant analyses supported customer enquiries and generates an appropriate response or relevant product information.

  3. Automated Staff Assignment

    Incoming enquiries are routed to available sales representatives based on configured rules, helping prioritised leads receive timely follow-up.

Worth a detour

What the email automation does, in detail

  • Inbound Email Lead Parsing

    A system tool that read incoming customer email and extract key contact details.

    Best for
    • Lead Capture
    • CRM Sync

  • AI Email Response Agent

    Pretrained AI model that analyze customer email content and write contextual reply.

    Best for
    • AI Bot
    • Auto Reply

  • Promotional EDM Campaign Manager

    Marketing tool to design and send mass promotional email to customer list.

    Best for
    • EDM Blast
    • Promotions

Where it is used

  • Sales teams receiving enquiries by email

    Each enquiry becomes a CRM lead and is assigned to a salesperson automatically.

  • Busy inboxes with repeated questions

    AI drafts a reply to common questions so a first response goes out sooner.

  • Promotions and newsletters

    Marketing sends targeted EDM campaigns to chosen customer groups and tracks the results.

Connect the parts of the workflow that should work together.

  • Our email automation solution connects with your existing CRM, ERP and database systems through supported APIs.
  • Whether you use Gmail, Outlook, a custom webmail service or an internal sales platform, customer emails, extracted lead data and EDM campaign analytics can be synchronised across connected systems, reducing manual exports.
  • For custom automation or hardware integration not listed here, see our Custom Software Development.

Frequently Asked Questions

The system uses an email parser to analyse incoming messages, extract available details such as the customer’s name, phone number and enquiry, and create a lead record in the connected CRM.

The AI assistant is configured using your company’s approved product information and FAQs. It can respond to supported routine enquiries, while complex or uncertain requests are flagged for review by a member of your sales team.

Assignment rules can be configured using methods such as round-robin distribution or routing by product category, region or other business criteria. The assigned sales representative then receives a notification.

You can send EDM campaigns according to your server configuration and email provider limits. We can also help configure the required domain authentication to improve email deliverability and reduce the likelihood of messages being filtered as spam.

The system can reassign incoming enquiries to another available team member based on configured rules, helping reduce delays in customer follow-up.

Yes. You can send EDM email campaigns to targeted customer groups, schedule automated drip follow-up emails and track opens and clicks on a dashboard. It works as marketing automation software for both sales and marketing teams.

Beginning our descent

Visit Us

Come to our showroom in Bandar Sri Damansara. Seeing and trying the system yourself is better than any brochure.

  • Showroom & Lab

    A-05-05, Ativo Plaza, No. 1, Jalan PJU 9/1, Damansara Avenue, Bandar Sri Damansara, 52200 KL

    +603 7890 2655

    hello@frontdesk.my

  • Technical Service Center

    A-06-07, Ativo Plaza, No. 1, Jalan PJU 9/1, Damansara Avenue, Bandar Sri Damansara, 52200 KL

    +603 7890 2655

Cleared to land

Tell us what you need.

No lengthy documentation needed. Just tell us your current workflow and operational bottlenecks. Our team will analyze your requirements and return with a practical implementation plan, system scope, and transparent pricing.

  • Free 1-on-1 consultation
  • Custom system architecture & workflow plan
  • Transparent scope, hardware specs, & cost estimate

Best for

    Business purpose

    Data capture and follow-up

    Implementation example

    Request a consultation